Are you curious as to how your 2011 email goals compare with fellow marketers? More than 1,100 marketers were asked to identify the level of importance for a group of email objectives ranging from “engaging social media audiences” to “increasing sales revenue.” See how they responded in this week’s chart. by Jeff Rice, Research Analyst […]
Is your business blogging? Before you start blogging, think about these factors that will affect the success of your blog. To begin with – do you have the resources to blog in both time and people? If you have committed to creating a blog for your business then here are some tips to keep in […]
There are plenty of articles and blog posts concerning the use and measurement of social media in business to consumer campaigns but not so much concerning its use for industrial marketing. Can industrial marketers utilize viral videos, coupons on Facebook, or a limited time offer deal-of-the-week on their blog and get the same results as […]
As an SEO focused company, we always encourage clients not only to have a corporate blog but to have a very specific strategy and purpose for that blog. It is common for companies to have a blog but never use them effectively, because let’s face it…who has the time to blog these days?! With a […]