A white paperis a combination between a magazine article and a brochure. The magazine part of the white paper has an educational influence on the reader and the brochure part has a persuasive effect on the reader. This marketing material sells the product or service indirectly. A brochure is a direct selling marketing material that […]
Is your business blogging? Before you start blogging, think about these factors that will affect the success of your blog. To begin with – do you have the resources to blog in both time and people? If you have committed to creating a blog for your business then here are some tips to keep in […]
As an SEO focused company, we always encourage clients not only to have a corporate blog but to have a very specific strategy and purpose for that blog. It is common for companies to have a blog but never use them effectively, because let’s face it…who has the time to blog these days?! With a […]