According to Deanna Brown, CEO of Federated Media Publishing, “Content, in the right context, is ultimately king.” The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to […]
Failing to Think Holistically about Content Marketers with tunnel vision miss out on the significant Content Marketing integration opportunity. We see this all the time – from both agencies and our clients. Some all-too frequent scenarios: Content created in earned media activities (both mainstream media relations and influencer outreach) doesn’t get integrated into social network […]
Probably what makes blogs different from regular websites the most is the ability to add comments on a blog post. Although not always, these comments are often turned into an interesting discussion, and the blog writer or reader gives out more information regarding the topic at hand. Unfortunately there are plenty of spammers using commenting […]
There’s been a lot of talk about the value of membership, especially during these tough economic times. Offering members-only content is a common way to provide value-add to members. It can help motivate prospective members to sign-up and can also impact current members’ decisions to renew. But for this concept to work in the real […]
As an SEO focused company, we always encourage clients not only to have a corporate blog but to have a very specific strategy and purpose for that blog. It is common for companies to have a blog but never use them effectively, because let’s face it…who has the time to blog these days?! With a […]