Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts more as a mutually beneficial decision journey involving customers’ wants and needs. This evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion […]
Check this YouTube video out, there are some pretty astonishing numbers regarding Social Media and how it is changing the will all do business in the future. Can you afford not get on the train? Susan Gaffney – Imagine Technologieshttp://www.imagineteknologies.com
Whatever happened to Yahoo? At one point, it was the most popular website in the world, a dominant force in the world of the internet. In recent years, it has languished, falling far behind Google and Facebook in terms of influence…and profitability. Now it’s hit rock bottom, laying off hundreds of employees, shutting down once […]