As many you have probably noticed, Facebook has made some major changes lately and this is only the beginning. Facebook officially has 800 million users and for the first time last week, 500 million people used Facebook in a single day. Facebook’s goal is to become the social layer that supports, powers, and connects every […]
There are plenty of articles and blog posts concerning the use and measurement of social media in business to consumer campaigns but not so much concerning its use for industrial marketing. Can industrial marketers utilize viral videos, coupons on Facebook, or a limited time offer deal-of-the-week on their blog and get the same results as […]