Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts more as a mutually beneficial decision journey involving customers’ wants and needs. This evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion rates. It helps marketers measure effectiveness and profoundly shifts traditional campaign management strategies and customer relationships.

Digital Marketing Approach from Gartner

A Digital Marketing Approach for Business Growth in 2011

Published On: May 23rd, 2011 / Categories: Business Development, internet trends /

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