Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts more as a mutually beneficial decision journey involving customers’ wants and needs. This evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion rates. It helps marketers measure effectiveness and profoundly shifts traditional campaign management strategies and customer relationships.
A Digital Marketing Approach for Business Growth in 2011
