Search Engine Optimization
Optimizing your website for search engines can be difficult, especially with all of the changing algorithms search engines use to rank web pages. As search engines evolve, it’s more and more important to keep your website’s content fresh and neatly optimized.
The trick with SEO isn’t just to do quick fixes to get a handful of your pages to rank. Good SEO is all about refining your strategy overtime by using sustainable and proven best practices. Keeping a website well-maintained is the basis for any high-ranking website.
How Does SEO Work?
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here’s what I’ve learned so far:
- Social media signals don’t influence site rankings
- SEO isn’t effective without harnessing social media channels
When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.