A white paperis a combination between a magazine article and a brochure. The magazine part of the white paper has an educational influence on the reader and the brochure part has a persuasive effect on the reader. This marketing material sells the product or service indirectly. A brochure is a direct selling marketing material that […]
It’s easy to get overwhelmed with industry terminology, and such confusion can prevent you from understanding critical information. If you are curious about marketing automation, you need to be familiar with the key terms related to this concept. Here are 20 essential marketing automation terms you should know. 1. Behavior-Based Marketing Automation Behavior-based marketing automation […]