I have been involved with client where we are having some ‘differences of opinion’ regarding direction, strategies, etc.. I feel badly that there is tension, however, I also feel that I am speaking from what i feel to be the truth and information that will become much more evident down the road. I have been […]
Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts more as a mutually beneficial decision journey involving customers’ wants and needs. This evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion […]
Reid Hoffman’s, co-founder of Linked-in and Fast Company, Ten Rules for Entrepreneurs 1. Seek To Create Disruptive Change. Is this massive and different? Example: Skype 2. Aim Big. It’s the same amount of blood, sweat and tears to build a small company to flip as a big one to change the world. 3. Build A […]